AshleyMadison.com is an online dating site that boasts millions of users worldwide. While online dating has become commonplace in today’s wired society, AshleyMadison has added a shocking twist to what has become mundane. Rather than promising to join together singles of similar faiths and interests, AshleyMadison.com is an online site for married people seeking extramarital relations. Its tagline is simple: “Life is Short. Have an Affair.”

The majority of Americans view adultery as wrong, which, by extrapolation, means that most Americans can see the glaring immorality in AshleyMadison’s business model. There are, however, many more reasons beside adultery to be concerned with AshleyMadison’s creation and far-reaching success.

The founder and CEO of AshleyMadison.com, Noel Biderman, has been “happily married” for ten years to his wife, Amanda, and they have two children. Both he and his wife confess they would be “devastated” if the other used the website’s services. When asked how she felt when Biderman first presented his idea for the website to her, Amanda recalled feeling concerned, thinking the idea implied something unhealthy about Biderman. However, once Amanda realized that it was a “sound business, that there was an [underserved] market,” she was “totally behind” the website’s creation.

The Bidermans actually see the website as altruistic: they believe that an affair can save a marriage. Biderman explains himself thus:

You can find Biderman’s explanation and the rest of today’s post at Sojourners.